diff --git a/viator-collector/includes/class-vc-display.php b/viator-collector/includes/class-vc-display.php
index f9804be..cd07386 100644
--- a/viator-collector/includes/class-vc-display.php
+++ b/viator-collector/includes/class-vc-display.php
@@ -532,6 +532,10 @@ class VC_Display {
 	}
 
 	public static function taxonomy_template( $template ) {
+		if ( is_tax( 'viator_destination' ) && get_term_meta( get_queried_object_id(), '_vc_region', true ) ) {
+			$path = get_stylesheet_directory() . '/viator-collector/region.php';
+			return file_exists( $path ) ? $path : VC_PLUGIN_DIR . 'templates/region.php';
+		}
 		if ( is_tax( array( 'viator_destination', 'viator_tag', 'viator_category' ) ) ) {
 			$path = get_stylesheet_directory() . '/viator-collector/taxonomy-viator.php';
 			if ( file_exists( $path ) ) {
diff --git a/viator-collector/templates/listing.php b/viator-collector/templates/listing.php
index 18f991f..90e4c94 100644
--- a/viator-collector/templates/listing.php
+++ b/viator-collector/templates/listing.php
@@ -6,10 +6,13 @@
  * Filtering stays server-side: every control lives inside #vc-filter-form and
  * submits via GET. VC_Display::filter_archive_query() reads the same state.
  *
- * Args: $vc_title, $vc_subtitle, $vc_query, $vc_form_action.
+ * Args: $vc_title, $vc_subtitle, $vc_query, $vc_form_action, $vc_after_hero
+ * (HTML printed between the hero and the results, e.g. the region city grid).
  */
 defined( 'ABSPATH' ) || exit;
 
+$vc_after_hero = isset( $vc_after_hero ) ? (string) $vc_after_hero : '';
+
 $f = VC_Display::get_filter_state();
 
 $vc_title    = isset( $vc_title ) ? $vc_title : __( 'Explore Tours', 'viator-collector' );
@@ -179,6 +182,8 @@ $vc_hero_img = vc_hero_image_source();
 		<?php echo vc_ring_badge( 'SCROLL DOWN · SCROLL DOWN · ', '#tour-list', 'scroll' ); // phpcs:ignore WordPress.Security.EscapeOutput.OutputNotEscaped ?>
 	</section>
 
+	<?php echo $vc_after_hero; // phpcs:ignore WordPress.Security.EscapeOutput.OutputNotEscaped -- built by the calling template. ?>
+
 	<section class="section" id="tour-list">
 		<div class="container">
 			<div class="results">
diff --git a/viator-collector/templates/region.php b/viator-collector/templates/region.php
new file mode 100644
index 0000000..7ef1e5a
--- /dev/null
+++ b/viator-collector/templates/region.php
@@ -0,0 +1,73 @@
+<?php
+/**
+ * Region landing page (/{region}/): hero, a grid of the region's cities in
+ * Viator Structure order, then every tour in those cities — the main query
+ * on a parent term already includes its child terms.
+ */
+defined( 'ABSPATH' ) || exit;
+get_header();
+
+$vc_term = get_queried_object();
+$vc_name = ( $vc_term && ! is_wp_error( $vc_term ) ) ? $vc_term->name : __( 'Tours', 'viator-collector' );
+$vc_desc = term_description();
+
+// Child city terms, ordered as on the Viator Structure screen.
+$vc_cities = array();
+$vc_order  = array_keys( VC_Structure::cities( VC_Structure::get() ) );
+$vc_terms  = get_terms(
+	array(
+		'taxonomy'   => 'viator_destination',
+		'parent'     => $vc_term ? (int) $vc_term->term_id : 0,
+		'hide_empty' => false,
+	)
+);
+foreach ( is_wp_error( $vc_terms ) ? array() : $vc_terms as $vc_city ) {
+	$vc_pos               = array_search( (string) get_term_meta( $vc_city->term_id, '_vc_viator_destination_id', true ), array_map( 'strval', $vc_order ), true );
+	$vc_cities[ $vc_pos === false ? PHP_INT_MAX - count( $vc_cities ) : $vc_pos ] = $vc_city;
+}
+ksort( $vc_cities );
+
+$vc_after_hero = '';
+if ( $vc_cities ) {
+	ob_start();
+	?>
+	<section class="vc-section vc-section--destinations">
+		<div class="vc-container">
+			<header class="vc-section__head vc-reveal">
+				<?php /* translators: %s: region name. */ ?>
+				<h2 class="vc-section__title"><?php echo esc_html( sprintf( __( 'Cities in %s', 'viator-collector' ), $vc_name ) ); ?></h2>
+			</header>
+			<div class="vc-destination-grid">
+				<?php
+				foreach ( $vc_cities as $vc_city ) {
+					echo vc_get_template( 'card-destination.php', array( 'term' => $vc_city ) ); // phpcs:ignore WordPress.Security.EscapeOutput.OutputNotEscaped
+				}
+				?>
+			</div>
+		</div>
+	</section>
+	<?php
+	$vc_after_hero = ob_get_clean();
+}
+?>
+<main class="vc-app vc-listing vc-listing--term vc-listing--region">
+	<?php
+	echo vc_get_template( // phpcs:ignore WordPress.Security.EscapeOutput.OutputNotEscaped
+		'listing.php',
+		array(
+			'vc_title'      => $vc_name,
+			/* translators: %s: region name. */
+			'vc_subtitle'   => $vc_desc ? wp_strip_all_tags( $vc_desc ) : sprintf( __( 'Explore the best tours in %s.', 'viator-collector' ), $vc_name ),
+			'vc_after_hero' => $vc_after_hero,
+			'vc_crumb'      => array(
+				array(
+					'label' => __( 'Tours', 'viator-collector' ),
+					'url'   => get_post_type_archive_link( 'viator_tour' ),
+				),
+			),
+		)
+	);
+	?>
+</main>
+<?php
+get_footer();